South Korea is witnessing growing interest among Indian travellers, with the number of visitors from India increasing by 21% between January and September 2026. The rise reflects stronger travel connections between the two countries and increasing interest in South Korea’s culture, entertainment, shopping and holiday experiences.
Tourism Organisation Expands Promotion in India
The Korea Tourism Organization (KTO) recently organised travel trade roadshows in Ahmedabad on October 28 and Mumbai on November 4.
The events brought together tourism representatives and Indian travel industry professionals to explore new opportunities for promoting South Korea as an international holiday destination.
South Korea Attracts Indian Holidaymakers
South Korea offers a diverse range of experiences, from the modern attractions of Seoul to traditional villages, historic palaces and scenic coastal destinations.
Popular attractions include:
- Seoul: Famous for shopping, palaces and modern city experiences.
- Busan: Known for its beaches, coastal views and seafood culture.
- Jeju Island: Popular for volcanic landscapes and natural attractions.
- Gyeongju: Offers historic temples and traditional Korean heritage.
Focus on Group, Education and Business Travel
The tourism organisation is also promoting specialised travel opportunities, including educational visits, group holidays and MICE tourism, which covers meetings, incentive travel, conferences and exhibitions.
These initiatives are designed to encourage more Indian visitors and strengthen tourism partnerships.
India Emerges as an Important Tourism Market
The 21% increase in Indian arrivals highlights India’s growing importance in South Korea’s international tourism strategy.
With additional promotional activities and stronger travel industry partnerships, South Korea is looking to attract more Indian holidaymakers in the coming months.
