Switzerland Tourism has launched a new digital travel campaign featuring Indian cricketer Jemimah Rodrigues, aiming to encourage more Indian tourists to explore the country’s diverse attractions.
The campaign, titled Jemimah: Finding Her Switzerland, showcases her travel experiences across Zurich and Interlaken, highlighting adventures and activities beyond the country’s famous mountain scenery.
Exploring Switzerland Beyond the Alps
The campaign aims to introduce Indian travellers to different sides of Switzerland, including its urban attractions, cultural experiences, outdoor adventures and picturesque destinations.
Zurich offers visitors a combination of city experiences, shopping, museums and lakeside attractions, while Interlaken is popular for its scenic landscapes and mountain activities.
Jemimah Rodrigues Becomes Friendship Ambassador
Jemimah Rodrigues has been appointed Switzerland’s Friendship Ambassador for India. Through her travel journey, the campaign presents the country from the perspective of an Indian traveller discovering new experiences.
Her participation is expected to help connect Switzerland’s tourism offerings with younger Indian audiences and travel enthusiasts.
Focus on New Travel Experiences
Rather than concentrating only on traditional sightseeing, the campaign encourages visitors to discover local experiences, explore different destinations and enjoy outdoor activities.
The initiative reflects Switzerland’s continued efforts to strengthen its connection with India’s growing international travel market.
The campaign could further increase interest in Switzerland among Indian holidaymakers looking for scenic destinations, cultural experiences and adventure holidays.
