Kashmir is preparing for the upcoming winter tourism season, with travel industry representatives urging the administration and Central Government to strengthen promotional activities and improve visitor facilities ahead of the snowfall period.
Travel Industry Seeks More Promotion
The Travel Agents Association of Kashmir (TAAK) has called for intensified winter tourism promotion across India. The association believes that stronger marketing can attract more domestic and international visitors to the region.
Gulmarg and Pahalgam Remain Key Attractions
Popular destinations such as Gulmarg, Pahalgam and Sonamarg are expected to remain major attractions during the winter season.
Winter Activities Could Attract More Visitors
Snow-covered landscapes, skiing, winter sightseeing and local cultural experiences offer opportunities to attract travellers. Better coordination between tourism authorities and local businesses could also support hotels, transport operators and small businesses.
Focus on Strengthening Tourism
The latest appeal highlights the importance of preparing infrastructure and visitor services before the peak winter travel period begins.
