Actor Kriti Sanon has spoken about the growing influence of artificial intelligence and the need for stronger legal safeguards to protect people’s identities and personal rights. Her comments highlight concerns around how AI-generated content can use a person’s face, voice or likeness without their permission.
Why AI Raises Concerns
AI tools can create realistic images, videos and audio that resemble real people. While the technology offers new creative possibilities, it also raises questions about consent, privacy and the unauthorised use of someone’s identity.
Sanon’s remarks draw attention to the challenges performers face as digital tools become increasingly sophisticated and realistic.
The Need for Clear Legal Protection
Personality rights are intended to help individuals protect the commercial use of their name, image, voice and other recognisable characteristics. Stronger safeguards could help address cases in which a person’s likeness is used without approval.
The discussion has become increasingly relevant to the entertainment industry, where an actor’s public identity is closely connected to their professional work.
Balancing Innovation and Individual Rights
AI can support filmmaking, visual effects and other creative processes, but its use also requires consideration of consent and accountability. Sanon’s comments add to the wider conversation about how the industry can embrace new technology while respecting the rights of the people whose identities may be reproduced.
