Bollywood superstar Shah Rukh Khan is expanding his presence in the entertainment industry with the announcement of UNIFYD Festival, a new international music event scheduled to take place in Abu Dhabi in 2027.
The festival is expected to bring together some of India’s popular musical performers, with singers Arijit Singh, Sonu Nigam and Karan Aujla announced as headline acts for its inaugural edition. The event will be a one-day festival designed to bring different musical styles and audiences together.
Shah Rukh Khan Expands Beyond Films
Shah Rukh Khan has built a long career as one of Hindi cinema’s most recognised stars. With UNIFYD Festival, he is stepping further into the live entertainment space, connecting his association with the entertainment industry to a large-scale international music event.
The announcement has attracted attention because of the performers involved and the festival’s planned location in Abu Dhabi.
Arijit Singh, Sonu Nigam and Karan Aujla to Headline the Event
The festival’s announced lineup brings together three artists with distinct musical styles. Arijit Singh is widely known for his romantic and melodic songs, while Sonu Nigam has enjoyed a long career across Hindi film music and live performances. Karan Aujla, meanwhile, has developed a strong following through Punjabi music.
Their participation is expected to be one of the main attractions of the festival’s first edition.
UNIFYD Festival Set for 2027
The inaugural UNIFYD Festival is planned as a one-day event in Abu Dhabi in 2027. Further details about the schedule, venue, tickets and additional performers may be announced as the event approaches.
The festival marks a new entertainment initiative associated with Shah Rukh Khan, bringing together Indian musical talent for an international audience.
