A new report by Boston Consulting Group (BCG) has revealed that 60% of Indian consumers consider online health information and artificial intelligence (AI) as reliable as advice from healthcare professionals. The findings highlight how digital platforms are changing the way people search for medical information and make healthcare decisions.
India Ranks Second in Global Healthcare Consumerisation
According to the report, India secured second place in BCG’s Healthcare Consumerisation Index with a score of 66, behind China, which scored 72. The study surveyed nearly 10,000 consumers across 10 countries.
Growing Preference for Online Health Information
The report found that 61% of Indian respondents prefer getting instant answers through AI tools or online platforms. This figure is significantly higher than the global average.
Patients Want Greater Control Over Healthcare
The survey also revealed that:
- 78% want greater control over their treatment choices.
- 73% want more control over healthcare expenses.
- 68% expect healthcare providers to offer convenient services similar to those provided by retail businesses.
Digital Healthcare Is Changing Patient Behaviour
The findings indicate that Indian consumers increasingly expect convenient access to health information, transparent treatment costs and personalised healthcare services.
However, online information and AI tools should support, not replace, professional medical advice. Patients should consult qualified doctors before making treatment decisions.
