India is highlighting its diverse tourism experiences to international visitors at ITB Asia 2026 in Singapore, with Jammu and Kashmir among the destinations receiving special attention. The initiative aims to introduce global travel professionals to the region’s natural landscapes, cultural heritage, pilgrimage sites and adventure opportunities.
The Incredible India Pavilion bringing together tourism representatives and officials to promote destinations across the country and explore international travel partnerships.
Jammu and Kashmir Promotes Year-Round Travel
A delegation from Jammu and Kashmir used the international travel event to present the region’s tourism potential to tour operators and other industry representatives. Discussions focused on attracting visitors interested in scenic holidays, religious travel, winter sports, adventure activities and cultural experiences.
The region’s combination of mountains, valleys, heritage attractions and spiritual destinations gives it a broad range of experiences to promote to international travellers.
Tourism Partnerships Take Centre Stage
Meetings with international travel companies and tourism organisations explored opportunities to build partnerships and include Indian destinations in more travel itineraries. Such industry events provide a platform for destinations to increase their visibility, connect with overseas travel businesses and develop new tourism opportunities.
The discussions also highlighted the importance of sustainable tourism and collaboration that can support local communities and businesses.
