Following skincare routines promoted by beauty influencers may not suit every skin type. A study has highlighted how complicated social-media-inspired routines may be linked to skin irritation and other problems.
Study Finds Several Types of Skin Reactions
Researchers followed 94 dermatology patients for 12 months after they experienced new or worsening skin concerns linked to makeup or skincare products promoted on social media.
The most frequently reported issue was irritant contact dermatitis, found in 42% of participants. Nearly 30% experienced acne or worsening acne, while 12% reported rosacea flare-ups or similar symptoms. More than 10% developed post-inflammatory pigmentation, and 7% experienced superficial chemical burns.
Multiple Active Ingredients May Increase Irritation
The study found that many participants used several active ingredients in their routines. About 63% used more than three active ingredients, while some combined multiple products in complex routines.
Exfoliating acids, retinoids and high-concentration vitamin C were among the ingredients associated with reported reactions. The findings highlight why combining several strong skincare products without understanding their effects may be unsuitable for some people.
Dermatologists Recommend a Careful Approach
Dermatologists say online beauty content can introduce people to useful products, but influencer recommendations are not a substitute for professional advice. Sponsored posts may also leave out important information about side effects or ingredient combinations.
Experts recommend checking whether a product is suitable for individual skin needs and introducing new products gradually rather than changing an entire routine at once.
What Skincare Users Should Know
The study was small and observational, so it cannot prove that social media itself caused the skin problems. However, it highlights the importance of choosing skincare based on reliable information instead of simply following viral trends.
A routine does not need numerous products to be effective. Understanding ingredients and avoiding unnecessary combinations can help people make more informed skincare choices.
