India has received international recognition at the World Travel Market (WTM) London 2026, with the country’s Incredible India Pavilion winning the Best Stand Award for Doing Business.
The global travel exhibition was held from November 3 to 5 at ExCeL London, bringing together tourism organisations, airlines, hotels, travel companies and industry representatives from different countries.
India Showcases Its Diverse Tourism Experiences
A delegation of nearly 50 stakeholders participated in the event, representing state governments, inbound tour operators, airlines and hospitality businesses.
India presented its diverse tourism offerings, including cultural heritage, historical attractions, spiritual destinations, natural landscapes and emerging travel experiences.
Recognition for India’s Tourism Pavilion
The award recognised the pavilion’s layout, organised meeting spaces and business-friendly environment, which helped international buyers and exhibitors connect with Indian tourism representatives.
Opportunities for International Tourism
India’s participation aimed to strengthen international partnerships, create new business opportunities and attract more overseas visitors.
The recognition also highlights India’s growing efforts to promote its tourism destinations and expand its presence in the global travel industry.
The event provided an opportunity for Indian tourism stakeholders to build industry connections and explore future collaborations.
